A year ago, Old Spice ran what might be its most popular ad campaign to date, starring Old Spice Man Isaiah Mustafa, also known as THE MAN YOUR MAN COULD SMELL LIKE (yes, the caps are deliberate. He’s just that epic).
In the original commercial, Mustafa encouraged women to buy Old Spice for their men to keep them from smelling like “lady-scented body wash.” His suave, confident delivery, along with the absolutely ridiculous style of the commercial itself, made him an instant hit (I can’t stand the smell of Old Spice, yet I was tempted to buy a bottle for my last boyfriend). It became so popular that even Sesame Street ran its own spoof, starring Grover in “Smell Like a Monster.”
This month, Mustafa returned to reprise his role (this time as the Old Spice “MANta Claus”) in an online campaign to distribute “a kingly gift to all the living people around the world.” The gifts and their recipients are nothing short of hilarious, including a “handsome cross-stich pillow schematic” to the elderly women of the world, “traffic happiness” in the form of a green light to commuters in Shanghai, and a “large collection of super manly gifts” to the manly men of the world.
There are a total of thirty-three clips on the Old Spice youtube channel, but these three are my absolute favorites. Get ready for some holiday cheer, grandiose claims, and plenty of laugh-out-loud funny. I recommend setting down any and all beverages. 😛
To the Lorraines of the world, a custom R&B slow jam:
To Australia, the gift of its creation 1.5 kabillion years ago (on a Tuesday):
To all the women in the world, the gift of his heart: